Renderings, collages, and spacial explorations.
Project Type: Logo Design
Commissioned by a martial arts enthusiast and entrepreneur for his business, the Arrowhead logo needed to portray the spirit of east and west in a simple way.
The shape of an arrowhead is reinterpreted as the ‘A’ icon that leads the name and becomes the focal point in the design. This dynamic element in the design evokes the sloping roofs found on temples and palaces throughout Asia, while the more static elements reference the rational approach of modernity in the west.
A white/grey/black color scheme, was selected to convey the ideas of simplicity, elegance, and order. The red bar brings a dash of energy and passion to complement and activate, an otherwise monochromatic logo. Also, red is traditionally associated with joy and good fortune in Chinese culture.
Two versions were created: Yin and Yang.
Project Type: Website Redesign
Artist Antoinette Alcazar needed help redesigning her website to reflect the intensity and playfulness of her work.
The new website needed to be clean and graceful while showcasing her artwork. For that reason, a white background was chosen to highlight the colorful pieces. The previous website had several font types and sizes, for which, titles and content were consolidated into 2 fonts. Blue was chosen as the driving color for text and content since not only it’s a recurrent color in Antoinette’s artwork, but also an important part of her life as a police officer.